COMMERCIAL AND MARKETING SUPPORT FOR CLEAN ENERGY
Helping clean-energy businesses enter and grow in the UK
I’m Tristan Dorman. I help battery storage, EV charging, solar and energy technology companies find the right customers and build a stronger UK business.
WHO I WORK WITH
Clean-energy businesses that need a realistic route to market
I focus on the business side: customers, positioning, partnerships, sales and marketing. You may need a clear plan, help delivering it, or both.
Entering the UK
International cleantech companies bringing a product to the UK
You have a proven product elsewhere. I help you assess the UK market, find the right customers and partners, and build a practical launch plan.
Growing in the UK
UK cleantech businesses that need senior commercial or marketing leadership
Experienced leadership without a full-time hire: sharpening your proposition, developing channels and supporting your sales and marketing team.
SERVICES
Good technology needs a clear plan to sell it
You know your product works. I help you decide who to sell to and why they should buy, then put that plan into practice with your team.
Understand the UK market, choose your first customers and partners, and build a realistic launch plan.
UK market entry
Go-to-market strategy
Decide who to sell to, why they should buy and how sales and marketing will reach them.
Channel and partner development
Find the right distributors, installers and commercial partners, and give them a clear reason to work with you.
Sales enablement and demand generation
Sales materials, targeted campaigns and account-based marketing, delivered alongside your team.
You work directly with me. I start by understanding your business, your customers and what is holding you back.
We agree where to focus and what success looks like. Then I help deliver the work, bringing in specialist support where it makes sense.
HOW WE WORK TOGETHER
A clear plan. Practical help to deliver it.
Fractional leadership
An agreed number of days each month as your marketing or commercial lead. Senior judgement and steady delivery, without a full-time hire.
Defined projects
A scoped piece of work with a clear output, such as a UK market assessment, a go-to-market plan or a proposition and messaging review.
EXPERIENCE
Experience from inside the energy industry
I’ve spent the last decade working inside clean-energy businesses, from international manufacturers to a major global energy company.
I’ve led commercial operations, developed routes to market and built marketing programmes, and I bring that practical experience to every engagement.
Previous role · Livoltek
UK & Ireland commercial leadership
Led the UK and Ireland business for a global manufacturer of battery storage, inverters and EV charging, across sales, marketing, product and operations.
Developed the regional proposition and messaging across battery storage, inverter and EV products.
Previous role · KEBA
UK & Ireland market development
Regional Marketing Manager for the UK & Northern Europe, supporting EV charging market development across the region. In the UK, I helped establish KEBA’s operation, build installer and wholesale engagement programmes and support sales through targeted marketing activity.
Consultancy client· JTM Energy
UK market entry strategy
Supporting JTM Energy’s entry into the UK market, from market assessment and commercial positioning to route-to-market strategy and targeted business development.
Market entry strategy · Commercial positioning · Channel development · Account-based marketing
Earlier roles include marketing leadership at ENGIE.
What would you like to achieve?
Tell me about your business and where you need help. An initial 30-minute conversation is free.